Insuram
Insurance for America
Client: Insuram - Direct Focus Online
Project: Responsive Website Design
Role: UI Designer
Tools: Photoshop - Wireframes & High Fidelity screens
Read: 3 minutes
“InsurAM is the fast, easy, free way to compare rates and insure you are getting the best deal!”
Compare quotes from every trusted car insurance company online.
Logo
I created the logo keeping in mind that it was an American company. I chose to add a bald eagle as it is one the national animals that represents America. In addition, I decided to incorporate the American flag by using the colours Red, White and Blue. I also added stripes on the wing of the eagle and a star in the letter A to give an overall American look to the insurance company.
Responsive website
I created a responsive website for Insuram keeping in mind the rows and columns. The feel of the website is very clean when taking into consideration the logo colours. I chose to display the call to action right in the centre of the hero banner so that it stands out and is easy for the user to access. The landing page is divided into 3 sections which answers the why, what and who of the website.
The why?
To compare from every trusted car insurance company online.
The what?
A brief introduction about the company to give a sense of what this company is.
The who?
Testimonials of the people who have experienced this website.
At the end, you see the call to action again, so that when a user reads through the homepage they have the ability to request a quote without having to scroll up to the top of the page.