Trillium Mutual Funds - a division of Trillium Asset Management.

THE TRILLIUM MUTUAL FUNDS BRAND IS....

• Professional

• Business focused

• Polished and well organized

• Modern but not trendy

• Clean, simple, and to-the-point

• Focused on positive impact and sustainable investment

Target Audience

Investment brokers, investment portfolio managers, and high net worth individuals that are conscious about the impact of their investments. Financial industry men and women - they’re go getters, they're busy and are driven by the thrill of big investments and making a great deal.

Brand Objectives

• Create a clean, professional, modern style for the new site that....

• Clearly communicates their two funds

• Delivers the value of sustainable investment

• Speaks to financial sector players

• Looks and feels like an expert in their field

Mood Board

I created a mood board which gave me a direction of the user interface of the website.

Some of the words/colours associated with the brand objectives are

• Clean: white

• Sustainable: blue subtle tones

• Professional : Greens and blues

From this I came up with this fresh, subtle and sustainable mood board which gives a feeling of being calm and professional as well as a sense of sustainability. I also included yellow as an accent colour to our current colour palette.

Style Guide

I made a style guide to communicate the essence of a visual brand for the website. It helped form a common visual language between us and the stakeholders and it provided a catalyst for discussions around the preferences and goals of the client.

Final Website

The website was made on sketch, photoshop was used to edit photos and Adobe Illustrator was used to create icons.

Along side with Big Little, I was able to deliver an amazing website that reflected what the client wanted. Here is the link to the live website.

http://trilliummutualfunds.com/